INTERNATIONAL: The artistic director of Louis Vuitton and the first African-American to head a French luxury fashion house, Virgil Abloh has died of cancer on Sunday at the age of 41. The news was confirmed by LVMH, the French holding company that owns Louis Vuitton, after several years’ of Abloh’s private struggle with the disease.
Virgil Abloh, fashion's highest profile Black designer and the creative mind behind Louis Vuitton's menswear collection. LVMH’s billionaire boss Bernard Arnault says Virgil was not only a genius designer, a visionary, he was also a man with a beautiful soul and great wisdom.
Abloh, a U.S. national who also worked as a DJ and visual artist, had been men's artistic director for Vuitton, the world's biggest luxury brand, since March 2018. His arrival at LVMH marked the marriage between streetwear and high-end fashion, mixing sneakers and camouflage pants with tailored suits and evening gowns. His influences included graffiti art, hip hop and skateboard culture. The style was embraced by the group as it sought to breathe new life into some labels and attract younger customers.
In July this year, LVMH expanded his role, giving him a mandate to launch new brands and partner with existing ones in a variety of sectors beyond fashion. LVMH also bought a 60 percent stake in Abloh's Off-White label, which it folded into the spirits-to-jewellery conglomerate.
For over two years, Virgil valiantly battled a rare, aggressive form of cancer, cardiac angiosarcoma. He has chosen to endure his battle privately since his diagnosis in 2019, undergoing numerous challenging treatments, all while helming several significant institutions that span fashion, art, and culture. Abloh drew on messages of inclusivity and gender-fluidity to expand the Louis Vuitton label's popularity, weaving themes of racial identity into his fashion shows with poetry performances and art installations.
With an eye to reaching Asian consumers grounded by the coronavirus pandemic, the designer sent his collections of colourful suits and utilitarian-flavoured outerwear off to Shanghai last summer, when many labels cancelled fashion shows.
Alexandre Arnault , one of Bernard Arnault's sons and executive vice president for product and communications at U.S. jeweller Tiffany, which LVMH bought this year, says Virgil was the essence of modern creativity.
